Organization Digitalization Implications

By: Flaka Ismaili    February 5, 2024

Digitalization is among the key elements that bring about a company’s growth. It truly is more than the removing of paper documents and applying computers to log data – it can be about setting up a new means of doing business that focuses on client satisfaction, internal interaction, and the move info. It is about being more effective, gaining visibility over business spend and making decisions with appropriate numbers, and connecting your complete team to a common mission that drives international growth.

This can be a dynamic procedure that improvements the ways firms create and capture value in the marketplace. This may also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive placement, firms should be constantly mindful of digitalization’s effect on their BMs and the adjacent business environment.

To explore the affect of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees doing work in two distinct industries, vehicle and advertising. Due to the fact that the two industries are characterized by different business models, this kind of research design allowed for a great in-depth comparison of how digitalization impacts the inspiration of any firm’s BM.

The interviews revealed that in the media market, the impact of digitalization was felt the majority of clearly in connection with value creation and value capture factors. This was generally due to the fact that the multimedia industry places strong emphasis on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.