Ajeti’s Cookie Factory: Kosovar Family Bonding Leads to Success
By: Albina Makolli November 6, 2014
According to a recent study of KFW (Kreditanstalt für Wiederaufbau: Credit Institute for Redevelopment), an increasing number of Germany’s population with an immigration background establish businesses. One successful example is Gezim Ajeti, a Diaspora member who left Kosovo when he was only 13 years old. Today, he is successfully leading his Keksfabrikation (cookie production) in Germany.
Three years ago, Gezim Ajeti fulfilled his dream of being self-employed and is very thankful for his family’s support during the first tough year. His business has up to 16 workers, but his core team includes: his parents, wife, brother, and sister in law. Even today, if a big order comes in and things must be done quickly, he can count on his family. In Germany, setting up a company based on family solidarity is indeed a rare phenomenon and quite unique!
Cookies at Ajeti’s Keksfabrikation
Gezim enjoys mixing ingredients and trying out new recipes. His specialties are traditional German cookies, of which he produces up to 200.000 a day. Mr. Ajeti decided to name his company after his own name, with the aim of identifying his work with his heritage.
Albina Makolli
Albina Makolli is a blog contributor. She fled Kosovo when she was four; she grew up in Germany. Albina received her under graduate degree in European studies, and then continued with a graduate program in Public Policy and Human Development at the Maastricht Graduate School of Governance. Within the framework of her graduate program she specialized in Migration studies. Last summer (2012), Albina visited Kosovo for the purpose of conducting research for her Master thesis. The data that she gathered helped her to learn more about young Kosovars’ emigration plans and concerns about their country’s economic development. This summer she returned to Kosovo to work for the IOM and UNDP joint project 'Diaspora Engagement in Economic Development'. The purpose of the study is to facilitate and incentivise Diaspora investments in Kosovo.
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