Kosovo’s Diaspora Brings Business Ideas

By: Valon Xoxa    December 4, 2014

It is true that the current trends show Kosovars going abroad in search for  a better life, however there are also some reverse occurrences. Drenusha Shala is the co-founder of the Baruti market research company in Prishtina. Baruti currently is set in Kosovo’s capital with 70 employees who have all lived in Switzerland or Germany, and work in a call center dealing with German speaking customers.

Shala was quoted as saying that “Kosovo needs to improve its competitiveness and business environment, and support the private sector so as to reduce unemployment. A sound business environment demands further measures to tackle the weak rule of law and corruption.”

Find out more about Baruti Call Center through their website.

Valon Xoxa

Valon Xoxa is a staff member of Kosovodiaspora.org. He holds a bachelor degree from Westminster College (MO) in Cultural Anthropology and Sociology. Currently resides in Prishtina, and is a freelance contributor and editor at KosovoDiaspora.org. With an interest in contemporary culture, he seeks to find and incorporate articles from the Kosovar Diaspora that would shed light upon the interesting characteristics of this important global community. He has published a research article through UNDP’s School on Human Development titled “Mobility and Public Participation: A Case Study of the Kosovar Diaspora”, where a rather interesting Andersonian perspective is taken at understanding the Internet as a national identity creation medium.

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