Category Archives: Know Kosovo

How to turn Diaspora Homecomings into a Catalyst for Tourism Development? – Lirim Krasniqi

Diaspora members, unlike foreign tourists, visit the homeland mainly driven by motives such as emotional or family ties, preservation of heritage and language, family reunification, re-connection with their roots, culture, and knowledge of the local context, etc. A desire to relive or repeat past experiences associated with moments of joy, pleasure, nostalgia, as well as the re-construction of events of dark or painful past greatly shape the experiences at the homeland.

Numerous and frequent visits of the Albanian diaspora to the homeland, especially during holiday seasons, have taken on the dimension of what is called “diaspora tourism”. These visits have a potential to influence tourism development and its related sectors in the homeland. In order to capitalize on diaspora tourism, it is necessary to take into account some factors from the homeland perspective:

  1. Understanding the motives of diaspora visits. First of all, it is very important to understand the motives that push diaspora members to visit the homeland so often. This is because their experience and impressions are shaped by the motives of the visits. Consequently, entities that provide services or products should keep in mind that if someone has come with the main purpose of reminiscing with relatives and homeland, he / she has less time to spend on other activities. Therefore, touristic offers must be tailored to demand – specific and clearly defined in time and space.
  2. Local and authentic oriented tourism. Diaspora tourism by nature creates or already has strong links with the local economy, to which the diaspora contributes greatly. Diaspora tourists are mainly looking for local and authentic experiences and products. Therefore, for them the quality is more important than the quantity of things. This is very important for the local economy, as the cultivation and promotion of products has a multifaceted effect in many other sectors such as: cultural and historical heritage, handicrafts, agriculture, livestock, etc. Moreover, it should be noted that the local economy can build a comparative advantage in tourism by cultivating and offering local products and authentic experiences rather than imported ones.
  3. Direct support to the local economy. Diaspora tourism is characterized by not very exclusive or expensive trips. Visiting local and often unknown shops, eating in traditional local restaurants with local owners, sleeping in small, less popular places, etc, is what makes in general diaspora tourism in the homeland. According to global data, the diaspora tourist spends on average less than a regular foreign tourist. Not because of financial impossibility but because of knowledge and desire for local experiences. Diaspora tourists also buy or order directly to local suppliers rather than through intermediary operators, thus directly supporting small local economic operators.
  4. Putting in the map “unknown” places. By visiting places that ordinary tourists do not visit as much as e.g. rural destinations on the occasion of family visits, local cultural or sports events, natural attractions with poor transport infrastructure, diaspora tourists put new places/locations on the tourist maps of the homeland countries. This affects the geographical distribution of tourist destinations and increases the quantity of the offer for foreign tourists over time, while boosting local and a balanced regional development within the country.
  5. More than seasonal tourism. While most tourism is seasonal, diaspora tourism may last longer. A large part of the diaspora members visit the homeland outside of the holiday season as well, because of the family visits as well as lower travel costs. This is an element that can lead to the extension of the holiday season, thus affecting the sustainability of tourism and revenues coming from it.

Given the driving factors for diaspora tourism, even if supply does not change, the number of visits is unlikely to fall, at least from the first generation of immigrants. The motives shape the experiences (even if negative) of this group as well as their assessment for services they get during the homecomings. “Diaspora tourists” are likely to disregard the quality of services in the country when making the decision to revisit the homeland. Consequently, it is assumed that there is a lack of demand for increased service quality. 

However, the changing dynamics and demographics/generations of the diaspora will change over time the push factors for homeland visits. This may affect the number and intensity of diaspora visits to the homeland depending on the offer and quality of services we provide. New generations in the diaspora have less emotional ties to the country of origin, hence fewer motivating factors to visit it.

Therefore, from the perspective of tourism development, it is necessary to discuss the offer of Kosovo as a major tourist destination for the diaspora. There is potential to turn diaspora homecomings into catalysts for tourism development, but there is also a risk that this potential will be lost if we do not properly understand current demand and trends.

This opinion was motivated by the organization of the first edition of the festival “Go-to Sharr Fest”, where, among other things, was the discussion of ‘tourism and diaspora’ topic.

In a corner building in East Village, New York City, the entire uppermost floor has been turned into a photography studio. It is the studio of the renowned Albanian-American photographer, Mr. Fadil Berisha. Surrounded by windows and an abundance of natural light, there’s a certain positive energy that you feel the moment you step foot inside. The walls are covered in giant photographs of Halle Berry, Tyra Banks, Emina Cunmulaj, etc., and countless awards, autographed photos, and souvenirs from people that have worked with Fadil over the years.

When I arrived at Fadil’s studio on a sunny Saturday afternoon, he was adding some final touches to one of his recent photoshoots. Once he finished editing, he suggested going to a pizza place around the corner where we could talk more about his life, and I gladly obliged. Over delicious Italian food, Fadil began his engaging storytelling about his early life and career.

Born in Kosovo to Albanian parents, Fadil Berisha moved to New York City with his family at the age of nine. His upbringing was similar to that of any average immigrant family. Every major decision, he recalls, revolved around personal finances. So, when he chose to major in men’s fashion design, his family was not particularly thrilled. He graduated from the Fashion Institute of Technology, but the degree did very little to quench his thirst for art. Put simply, Fadil didn’t feel like he was in the right career path, yet. Explore now

Driven by the desire to be exposed to different forms of art, Fadil, along with his friend, Donna DeMari, a photographer he had met in New York, traveled to Italy. Fadil would spend hours styling and observing her photoshoots, secretly wishing he was the one taking the photos, until one day he finally asked her if he could borrow her camera for a session, and she agreed. “I set up the camera and the moment I heard the click, I found my power. The next day, I packed my bags and moved back to America,” says Fadil with enthusiasm and sheer joy in his face.

“As a kid, I loved faces, all faces, and I was genuinely curious about them.”

—Fadil tells me.

Being the first person in the family to pursue art, he struggled to convince his family members that it was the right thing to do. Fadil is kind, polite, and understanding when he talks about them. It’s almost a non-verbal acknowledgment of their struggles. Most beginnings are often hard and his was no different. He soon found himself at a dead end. Evicted from his apartment shortly after becoming a father, he was forced to return home to his parents where he drowned himself in work. At one point, Fadil was working three jobs that brought some financial stability and very little joy. He could have chosen to lead a more comfortable life, but that was not in his plans. Within six months, Fadil got himself a big studio and has not looked back ever since. “The best advice I ever got was that you can never run away from yourself.” And for Fadil, not attempting to run away from his true self did pay off.

Today, we all know Fadil Berisha as the Albanian-American photographer whose work has graced the pages of some the most prestigious magazines such as Vogue, Cosmopolitan, Harper’s Bazaar, Elle, Nylon, etc. He’s photographed the likes of Roger Federer, Kendall Jenner, Placido Domingo, Carmen Dell’Orefice, Sharon Stone, Nick Jonas, Zendaya, Michael Bublé, Kris Jenner, etc. for clients including Rolex, Estée Lauder, Bloomingdales, Neiman Marcus, Lexus, Peugeot, Bulgari, Miss Universe, Sherri Hill. His work has been featured on the major networks, such as MTV, NBC, CBS, CNN, E!, etc.

Among the sea of celebrities whose beauty Fadil has greatly captured, there are many Albanian stars. Bebe Rexha, Era Istrefi, Inva Mula, Xherdan Shaqiri, Robin Krasniqi, and Heidi Lushtaku, Ermonela Jaho, Eliza Dushku, Saimir Pirgu, Blerim Destani, Rame Lahaj, and Nik Xhelilaj are just some of them.

When you hear Fadil’s stories, you wouldn’t know that there was ever a time when Albanians were not part of his life, but such was the reality. At the beginning of his career, Fadil tried to distance himself from his fellow Albanians, in fear of being ridiculed for his career choices. However, that was a short-lived attempt. With a noticeable change in his tone, he recalls the day a couple of young students, refugees from Kosovo, showed up to his studio, unannounced. He refers to that day as the day that changed his life completely.

It was around 1997, Fadil does not remember the exact year, and the early signs of war in Kosovo had already started to show. These kids had heard about him and were seeking his help in raising awareness for the dire situation back home. They even brought along photos documenting the massacres that were happening back in Kosovo. Given that his work revolved solely around fashion and beauty, Fadil couldn’t fathom how he could possibly help them. “That night, I went home and told my Mom what had happened. We had a long chat where she shared emotional stories about her upbringing and she spoke to me about the importance of helping these kids out,” recalls Fadil. The next day, he got back to his studio and picked up the phone. “You have ruined my life,” Fadil told them. “I cannot eat, I cannot sleep, I had nightmares. I know I have to help you, but I don’t know how,” he continued. Despite the hopelessness, he vowed to help in any way he could.  

Around that time, along with Avni Mustafaj, Tracey Aron, Gary Kokalari, and Donika Bardha, Fadil co-founded the Kosovo Relief Fund, an organization that aimed to help families who had lost loved ones in the war. He recalls nightly meetings; frequent post- Broadway show visits from the famous Hollywood star, Vanessa Redgrave, who had expressed desire to help; and the way Albanians had come together for a greater cause. In his voice, I almost sense a little bit of nostalgia as he recounts countless interesting stories.  

Fadil goes on to explain how, together with other volunteers, he had planned to use the photos he had received and created an awareness campaign. They solicited help from Stan Dragoti, the Hollywood film director of Albanian origin. Having previously been deemed too graphic, they worked their magic and turned the massacre photos into a campaign. However, despite raising hundreds of thousands of dollars, they couldn’t quite cover the fees to run the campaign on a major newspaper. However, one of those days, a peaceful protest was organized in front of the White House in an attempt to draw attention to the Kosovo cause. It wasn’t much different from other protests, or so they thought. Nevertheless, the following day, Fadil woke up to see the photo on the New York Times. A man was holding the sign they had created and a reporter happened to take a photo of it. The photo ended up in the print version of the newspaper. Fadil believes it was the sign and the push they needed to continue the fight for a free Kosovo.

“I haven’t thought about this story in such a long time, I just got goosebumps talking about it,” said Fadil as we got up to leave the restaurant.

Back in his studio, I asked Fadil if he has any pictures or videos from the events he used to organize in his studio. They must be somewhere, he tells me, but who knows where they ended up when he moved studios. “I like to recall these moments without dwelling too much in the past. I don’t like focusing on the past because you can get stuck. Remember the past and look to the future,” he says to me.

His phone rings. A famous Albanian couple, friends of his, were stopping by. The number of Albanian artists, sportsmen, political figures, and ordinary people that come to his studio, even just for a chat, is astonishing. I have heard people refer to his studio as the unofficial Albanian Embassy. “It became a duty to me,” says Fadil about his willingness to help others. “I asked myself, ‘Why don’t I help my people?’ To give is gratifying!” Whereas, for Albanians, he has one important advice: “Albanians are great to other people, but not always kind to one another. We need to change that.”

Fadil Berisha has been the official photographer for Miss Universe since 2002. With his help and guidance, both Albania and Kosovo became successful Miss Universe participants. Then he points at the picture of Marigona Dragusha, the 2nd Runner Up in Miss Universe 2009. With a big smile on his face, he explains how everyone loved her, the same way they loved Zana Krasniqi the year before. “When Gona walked out on that stage, tears starting flooding. I was so happy but also so scared of her. People loved her and they compared her to Audry Hepburn. But I was afraid of a possible backlash from other countries who may have thought that I favored her. So, I had to keep a distance.”

Fadil began working with talent in Kosovo as soon as the war ended. He took it upon himself to showcase the Albanian beauty to the world. “I always asked myself, ‘How can I get a girl that will never otherwise get a chance?’” says Fadil. And those photos around his studio are proof that he gave the opportunity to those who indeed would not have another opportunity.

So, what draws Fadil to people? “Smile, eyes, a good heart, and soul,” the answer rolls off his tongue.

Fadil talks about his career and his beliefs with a passion you don’t often encounter. He believes that arts and sports are of crucial importance as they have the power to change people’s hearts and minds. He leads me around the studio as he points at different photographs hung on his walls, telling a story about each of them. When I asked him if he could single out a person who has made a significant impact in his life, he grabbed a framed picture of him with a gentleman and says, “Without a doubt, this guy. He’s the former owner of Rolex. In 2005, he gave me a lifetime contract and was a close friend till the day he died. That opened so many doors for me.”

From sitting at his desk to running to get a bowl of seeds from the kitchen for the birds on the fire escape, Fadil Berisha never stops moving and never stops talking.

A couple of hours had passed and I did not once sense any regrets in his voice, which got me curious. So, I decided to ask him: Does Fadil Berisha have any regrets? He is human, after all. “Not taking pictures of Mother Teresa. I will always regret that” he says pensively. “You know, she was in New York City in 1997 with Princess Diana, and I could have taken pictures of her then, but my plan was to go to India and capture her and the environment in which she worked, so I put it off. She died before I got the chance to do it and it will always be something that I wish I had done,” says Fadil. I could easily sense the disappointment and sadness in his voice as he finished saying those words. It almost made me regret asking the question in the first place.

In recent years, Fadil Berisha has been doing a lot of self-reflection. Nowadays, he enjoys a day off, long walks, and meaningful chats over coffee with friends and family. Whether it’s about his siblings, his mother’s flowers, or his grandson, there’s an overwhelming sense of adoration in the way in which he talks about his family. Spiritually, he does believe in higher powers, in God. But there is one thing he has no doubt about: “We are all energy. Our souls never die, only our bodies do,” he tells me. The energy of New York City is what he claims has kept him there for so long. The crystals scattered around his studio are a testament to this.

And although there are plenty of reasons to be discouraged by people, it doesn’t seem like he’s going to let that happen anytime soon. “Whenever I’m ready to give up, whenever people disappoint me, there’s always someone that comes along that shows genuine appreciation and makes everything worth it.”

The doorbell rings. His guests are here and he greets them with the same smile and hugs that he greets everyone, ready to dive into another deep but lively conversation.

Prishtina Gastronomy Festival is coming!

Prishtina Gastronomy Festival aims to promote Albanian gastronomy by promoting Albanian cuisine and cultural traditions, that will inspire movement and action. At the very heart of this festival there is an issue and a message at hand ‘Our grandparents showed their love for us and the rest of our families through the dishes they were serving on the table. Let’s spread this love around the world!

The event will take place on 21st and 22nd of July 2019 in Prishtina at “Zahir Pajaziti” Square. During two days there will be symposiums, workshops, restaurant corner, trade fair with food and drink products from local vendors, organic section where organic product will be presented, games and music.

The festival will be an annual meeting for companies, chefs, restaurant owners, bartenders, historians, anthropologists, and our grandparents themselves.

Click here, for more information.

Diaspora Flet Conference

Diaspora: Partners Towards Better Futures

“Sometimes we feel we straddle two cultures; at other times, that we fall between two stools.”
― Salman Rushdie, Imaginary Homelands: Essays and Criticism 1981-1991

 

I start with this quote as it resonates well with what it feels like being someone that left Kosovo 26 years ago. Upon reflection on the years behind me, I have experienced a lot of change and gone through a number of identity transformational eras. You learn to live with the process of being in between, either straddling between two cultures or lifting yourself up from between two stools.

So, this journey has taken me to the doors of Germin. They found me on Google and their offer to be part of ‘something bigger’ grabbed my attention. They speak my ‘language’ and they listen very carefully to my critical remarks. Strangely, they don’t want money out of me or a ‘freebie’ service. They want to give voice to all diaspora members, and it’s not all about politics or investments but more about us, the ‘inbetweeners’, who juggle their identity between the concepts ‘foreignness’ and being of ‘jasht-ness’.

What do I mean?

‘Foreignness’ is the struggle to be accepted in the lands that continuously reject you, whether through immigration policies or socio-economic exclusion. It is about moving forward, working hard and creating ‘owned’ opportunities, while developing a resilience that comes from the burden of ‘foreignness’. Besides the goal to survive and support families back home, our children need to grow, to succeed and return to their homeland and to make it better for all! Dreams are handed over to our children, along with the burden of being already-born-and-torn between the ‘foreignness’ and ‘jasht-ness’.

‘Jashtness’ is about me, the activist, the changemaker and dream chaser – I go back and I push hard for positive change, regardless of the ongoing discriminatory comments (‘shatzis’ or ‘darlingat’) or sometimes consuming a very expensive ‘fli’ because of my ‘richness’. I give back, despite being frustrated by the investments and freebies I’m expected to give, blackmailed by the guilt of having left my country behind. It is about me, the mother of my immigrant children, who are sometimes laughed at because of their immigrant traceable accents. It is about my kids, the less-famous immigrant children, with their diplomas and dreams to make their homelands better, for themselves and their parents.

So, Germin becomes the essential middle-ground, the enabler, the negotiator, the voice of all. Germin understand the traceable-accents of the inbetweeners and provide us with a voice through ‘Diaspora Flet’. This is the very first organisation that allows me to shine my own beacon, for my own dreams. It removes my ‘jashtness’ and my ‘foreignness’ and bring me into the state of being ‘Kosovare’ – the state I long to be.

More importantly, it protects my children, it welcomes them and offers them inclusiveness. It offers them opportunities to shine their own beacons and to create their own dreams through the ‘Diaspora School’.

Germin is a community run by the power of the ‘in-between’ forces, tackling barriers and creating opportunities for connections, for integration of diaspora journeys and for joining dreams of greater value creation.

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Indira Kartallozi is the director at Kaleidoscope Futures and founder of Migrant Entrepreneurs International. Indira’s expertise ranges from sustainability, social enterprise, human rights and leadership. Indira’s work in sustainability has taken her to various countries in Africa, Asia, Europe and Latin America. Previously, she was President of the judging panel for the Social Enterprise Reporting Awards (The SERAs), an initiative of CSR Nigeria. Indira is also engaged in various positions supporting the work of ‘Impacto’, a Malaysian social enterprise, Women for Peace and Participation (WPP), a non-profit organization promoting social and political inclusion of women, GERMIN and ‘Mentoring Our Future’. 

Born in Bulqize, Albania, Mira Kaloshi is a young Albanian singer who moved to Belgium together with her family at the age of five. She learned of her ability to sing at a young age and often performed at school and local events. At the age of 14 she started writing her own music and at the age of 16 she decided to learn to play the guitar. These activities provided her with the opportunity to network with a number of people in the music business who helped her become a better singer songwriter. “Those couple of chords that I learned on the guitar helped me to write the music I have today,” stated Mira. After many recorded demos, Nightgames was officially released on her birthday, the 25th of October, 2016. Nightgames was, produced, recorded, and filmed in Antwerp.

Mira Kaloshi: Creating connections through musicMira’s music is inspired by her life experiences as well as a diverse set of music genres. Her music is not limited to any particular genre but is a is a mix of styles such as indie pop, alternative RnB’ and acoustic pop. Another single released, titled Far Away, is written by her and music producer, Wekho. Right now, she is working with different people, trying to put together an EP that will define her style. She anticipates that her EP will be out soon as she has finished working on it. She envisions an EP that is both artistic as well as visually appealing, having a movie feel to it. She notes, “like making people feel like they are watching a movie-trailer instead of just a video clip. That’s what I intended to do with Nightgames in the first place.”

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But beside the musical career she is committed and engaged in the diaspora community.  She has been a part of the student committee Vlera, that was created by Albanian-Kosovar students in Belgium a couple of years ago. Vlera is an organization that aims to help Albanian speaking students, such as helping them find internships, or by organizing events to communicate with each other. Currently, Mira is also focused on finishing her studies in Communication. She believes that Albania and Kosovo have some of the most talented people in the world. She considers the art scene in the region to be very vivid, changing and evolving everyday. She hopes that in the near future more art schools will open and more events or festivals will be organized in order to provide a space for many talented artists.

Mira Kaloshi: Creating connections through musicEven though Mira speaks Albanian very well, her songs are in English. She is often faced with the challenge of explaining why she chooses to sing in English. Having grown up in Belgium, she learned English from a very young age and listened to English artists. Therefore, English has become her her native language. She notes, “As much as I love listening to Albanian music, it’s hard for me to make it, because mentally I’m somewhere in the middle between Albania and Belgium right now.” Despite being in English, however, her single Nightgames was released by Albanian radio stations, and TV-stations. Another challenge for Mira is making connections in a country that isn’t her homeland. The specific art scene set in Belgium makes it a difficult place for Mira to develop her career as she envisions it. As a foreigner she finds it hard to be appreciated and recognized for her work.

Dr. Ir. Edmond Balidemaj, a versatile individual whose academic success is as admirable as his dedication to benefiting Kosovo

Edmond studied Electrical Engineering at the Delft University of Technology and completed his graduate studies at the Electromagnetics Research Group in 2010. His research was focused on efficient methods for solving electromagnetic inversion problems and inspired him to continue pursuing his academic aspirations.

Dr. Ir. Edmond Balidemaj, a versatile individual whose academic success is as admirable as his dedication to benefiting KosovoIn line with this, he became a PhD student at the Radiotherapy Department of the Academic Medical Center (AMC) in Amsterdam in November 2010. The project Improved Regional Hyperthermia Delivery by Using MRI Data for Treatment Planning was funded by the Dutch Cancer Society and Edmond received several awards at various international MRI and hyperthermia conferences for his research results. He obtained a PhD degree in Medicine at the University of Amsterdam in 2016.

Dr. Ir. Edmond Balidemaj, a versatile individual whose academic success is as admirable as his dedication to benefiting KosovoEven though he focused his energy on advancing his career, Edmond Balidemaj always found time for his commitment to Kosovo’s improvement. In 2008, he participated in Kosovo project of Wellant College in Dordrecht during which he visited Kosovo and helped renovate a school in Drenas municipality together with 20 other Dutch students. Moreover, Edmond provided a course on the Albanian language and a workshop on the Albanian culture to the Dutch students who visited Kosovo with him. In the period of 2005-2009, Edmond and his three friends (Varoll, Verart and Vatan) organized a variety of events which brought students of Albanian descent living in the Netherlands together. Among other things, they organized entertainment activities such as bowling and barbecues and also participated in events organized by other organizations (e.g. Pax Christi, embassies, etc,) regarding Kosovo issues.